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With mobile penetration exceeding 100% of Australias population, the mobile phone is now undeniably part of the fabric of our lives. In business, mobile data has become the latest frontier for companies seeking greater responsiveness in the face of rising competition and customer expectations. For many organisations, geographical expansion and the continual search for a better work/life balance for their employees also mean increasing numbers of workers are spending more time outside the office and relying more on wireless technology to stay connected.

The first major milestone in Australian business mobility came when Telstra unveiled the BlackBerry wireless email solution in 2003. Since then, the other three mobile carriers along with a host of other wireless email solutions have flooded the market with choice and greater affordability. More than three years after its first debut, wireless email has now become the most popular business application being mobilised by Australian organisations.

As the mobile carriers continue to roll out higher-speed networks and mobile applications become more commonplace, the market is experiencing another significant milestone, where Australian companies are beginning to mobilise business process centric applications in a major way. Notable applications include customer relationship management (CRM) for sales and marketing personnel, workforce automation and inventory management for workers in the field, and industry-specific applications such as mobile transactions, location services and assets tracking. Challenges

The rapid growth in mobile business applications does not come without challenges, however. The additional data traffic mobile workers generate and their growing needs for a better user experience are putting considerable strains on the corporate network. As a result, companies with a growing mobile workforce are encountering the formidable task of ensuring their corporate infrastructure and business support systems can accommodate the change.

Technical issues organisations are likely to face include:

Network Readiness. More mobile workers accessing company data mean increases in traffic on the corporate network. access to bandwidth-hungry business applications, as well as real-time and multi-modal communications, such as voice and video conferencing, makes network scalability and quality of service a critical consideration.

Remote access and Security. As with wired remote access users, mobile workers using a wireless connection increase the risk of the corporate network being exposed to unauthorised users. Increasing numbers of viruses and malicious codes are also making their way to the mobile world. Wireless standards. Despite its rapid developments, the wireless industry remains a highly fragmented market in terms of standards, with many incompatible and proprietary technologies each offering its own unique advantages. The large number of mobile device choices and operating systems available on the market today only serves to exacerbate the situation.

Mobile Device Management. Mobile devices used in an organisation, either centrally or individually purchased, tap into the company's network and databases, and must therefore be properly monitored and managed. Unmanaged mobile devices can bring serious security risks (viruses and hacking) to the organisation, as can the misplacement and theft of those devices.

Back-end Integration. Given the variety of back-end systems in an enterprise, it is crucial that mobile solutions integrate seamlessly with the existing infrastructure. companies also have to ensure their applications are ready to meet the needs of mobile workers and the specific requirements of the mobile devices they use without substantial modifications to the databases or applications being mobilised.

On the business front, companies are facing the following challenges:

Cost Control. Implementing mobile solutions invariably involves for both upfront and ongoing costs. Obtaining accurate estimates of total cost of ownership can be difficult. In addition, businesses will need to take into consideration the cost of wireless connectivity which can be significant, particularly when there are no centralised subscription plans.

ROI Justification. Justification of the benefits, especially intangible or soft benefits like improved workforce productivity and business efficiency, can be difficult to quantify, and can vary greatly among the various types of mobile users. At times, companies may have to justify the lack of a demonstrable ROI instead.

Training and Support. The resources to support the mobile solution being put in place are as important as the solution itself. User training must take into account the existing knowledge and offer ongoing formal and informal training programs. The IT department's buy-in on technical support and user training forms a key part of a successful mobility strategy.

Convergence and mobility

Many Australian businesses are merging their voice and data communications onto one platform. That move, made possible by internet protocol (IP) technology, is also allowing them to amalgamate traditionally disparate telecom and IT networks, simplifying the procurement and administration of technologies and greatly reducing costs.

With IP as the common enabler of the technology roadmaps of businesses and carriers alike, convergence is also blurring the demarcation between private and public networks. Since IP is at the heart of wireless radio and mobile device developments, it is natural for businesses to leverage their IP infrastructure and integrate mobility as part of their convergence strategy. In other words, IP is also melding wireless and wireline technologies, thus playing an instrumental role in helping organisations achieve advanced stages of mobility deployment.

Given mobility technology will become an inextricable element of the corporate IT infrastructure, future challenges will likely become even more complex. Therefore, it is critical that decision makers adequately address the early challenges raised here, or they will miss the opportunity to realise the full benefits of mobility and risk falling behind competition.

About the Author

Warren Chaisatien is the Managing Director of http://www.telsyte.com.au an Australian-based market research and consultancy specialised in the competitive intelligence of the converged communications market. Telsytes expertise is centered around the three core competency areas of carrier & Broadband, Mobile & Wireless, and Enterprise Communications. Telsyte provides industry insights through custom research and consulting as well as ongoing research, including market reports and online databases.

Professional golfers know how important golf stretching exercises are to improving their game. A fitness routine gaining popularity within the professional sport of golf; Pilate's now can help the average golfer improve their handicap simply by doing some gentle lower back stretches.

Pilate's emphasizes building strength, flexibility, posture, balance, and coordination. These are all strengths that any golfer requires in order to increase his level of golfing success, plus Pilate's golf stretching exercises add energy and stamina. Stretching exercises are the key.

Injuries are part of the game and a professional golfer needs to be physically fit to keep up with the competition. Most golfers at one time or another experience lower back pain and stiffness due to the amount of force they need to make a full swing with their club. golf stretching exercises are the key to avoiding lower back pain injuries especially if you are a weekend golfer and may be a little de-conditioned.

Next time you tee up to play golf, Pilate's simple golf stretching exercises may be the answer. Take 10 minutes before that practice swing. These stretches work the hamstrings, spine rotation, waist, ribcage and legs and are all good lower back stretches as well.

Try these Free golf Stretching Exercises

Wall Roll Down: Stand with your lower back firmly against a wall, your feet a foot away from the wall, knees slightly bent. Inhale to prepare, exhale to drop your chin towards your chest and roll your spine off the wall one vertebrae at a time until your arms and head are hanging down over your hips and you have reached a point of resistance.

Inhale to stay, exhale to roll back up the wall making sure each part of your spine makes contact with the wall. Use your abdominals! Repeat three times. Good for stretching hamstrings and spine.

The Saw: Find a bench. Sit with your legs extended in front of you, just wider than hips width apart. Arms are lifted shoulder height to the side. Inhale and twist your body to the right keeping your bottom squarely on the bench.

Exhale and round forward reaching the back of your left hand past the pinky toe of your right foot. Inhale rollback up, exhale and return center. Repeat to the left and then repeat three more sets. Warms up hamstrings and spinal rotation.

Mermaid Stretch: Find a bench and sit on the front edge with your feet firmly on the ground and hips width apart. Inhale raise your right arm straight up to the sky, exhale and bend to the left, reaching out of the fingertips. Inhale to stay, exhale return to center. Make sure to keep your bottom squarely on the chair and your spine upright. Repeat both sides three times through. Stretches the sides of your waist and ribcage.

golf swing Stretch: Stand with your feet in a wide stance. Lean forward and with straight arms place your hands together in a prayer position, fingertips facing the ground. Inhale to swing the arms up and to the right as if you were going to hit the ball, exhale and swing them all the way up and to the left. Keep your gaze down at the imaginary golf ball and keep your feet planted. Repeat three times starting with the inhale to the right, and three times starting with the inhale to the left. Warms up spinal rotation and legs.

club Rotation: Stand with your golf club resting over across the back of your shoulders and your hands holding either end. Repeat the golf Swing Stretch listed above.

So next weekend when you're out on the course playing you're 18 holes of golf, Pilate's golf stretching exercises just might be the perfect match play.

Susannah Marchese is a certified Pilate's fitness instructor and a senior contributing writer to http://www.everything-about-pilates.com/golf-stretching-exercises.html

Susannah Marchese - http://www.everything-about-pilates.com

To increase male libido naturally, you should try the supplements outlined here - not only will they increase male libido they will also make you feel happier and healthier.

So here are the best supplements for increasing male libido:

L argentine

This nutrient is highly important for peak sexual performance. In fact, it is probably the most effective natural supplement for increasing male libido.

Current studies support the use of argentine supplements to ensure that nitric oxide secretion is sufficient to keep blood flowing to the penis.

Nitric oxide insufficiency can stop the penis from becoming erect, as it relaxes smooth muscles in the penis during sexual stimulation, allowing increased blood flow to the penis so its needed to produce and sustain an erection.

A study published in 1994 showed an 80 percent improvement in the erectile function of men given 2.8 grams of argentine a day for two weeks.

L Tyrosine

Supports and assists neurotransmitters in the brain. Reduced levels of L-Tyrosine are present when your bodys under stress, aged, or tired.

L-Tyrosine supplementation helps reduce stress, improves mental alertness, and enhances mood, which in many instances manifests itself in increased male libido.

Gingko Bilbao

Used to improve blood flow around the body, and functions as an anti-oxidant in the body.

Ginkgo is a standard herbal remedy for male sexual dysfunction and increasing male libido, due to its affect on blood circulation.

Ginseng

Korean Ginseng - used in China as a sexual balancer and revitalizing tonic for over 7000 years - an adaptogen, and believed to help maintain balance in the body and help the body adapt to stress.

Korean Ginseng is widely known for its ability to boost energy (including sex drive) and support the immune system.

As an adaptogen, it also helps you adapt to physical or emotional stress and fatigue.

Ginseng also has a normalizing effect on hormone imbalances, and boosts metabolic rate, as well as improving blood flow to the genitals.

Selenium

Selenium - believed to be good for sperm production and mobility - nearly 50% of the selenium in a man is in the testes and seminal ducts; men lose selenium in their semen.

Getting enough selenium is therefore vital for peak sexual performance and male libido.

Zinc

Zinc is required for the production of testosterone, and the zinc content of the prostate gland and sperm, is higher than in any other body tissues.

A deficiency of zinc is associated with numerous sexual problems, including sperm abnormalities and prostate disease.

Zinc not only helps produce testosterone, but also helps to maintain semen volume and adequate levels of testosterone, therefore maintaining sex drive and keeping sperm healthy.

Magnesium

Magnesium is a trace mineral that is important for the production of sex hormones such as androgen, estrogen and neurotransmitters that modulate the sex drive - such as dopamine and nor epinephrine.

Essential vitamins

Vitamin A
Helps regulate the synthesis of the sex hormone progesterone.

vitamin B1
Thiamine (B1) is essential for optimal nerve transmission and energy production throughout the body - which means it's essential for sex.

vitamin C
Participates in the synthesis of hormones that are involved in sex and fertility: androgen, estrogen and progesterone

vitamin E
Often referred to as the sex vitamin, is a powerful anti-aging antioxidant that protects cell membranes from free-radical damage.

vitamin E is also required for the synthesis of hormones, and hormone like substances known as prostaglandin.

More health and wellness information and FREE exclusive diet and health magazines, are available on our web site: http://www.net-planet.org